Lead Role for a Supplement Shop: Nick Price, the driving force behind our new supplement destination. With 16 years of experience in the nutraceutical and fitness industry, Nick brings deep expertise in product formulation, ingredient science, and performance-driven supplementation. At just 33 years old, he’s already spent years in CPG and sales roles, helping brands grow from concept to shelf. Now, he’s bringing that knowledge directly to you — curating only the most effective, research-backed products and offering real guidance, not gimmicks. Whether you’re chasing gains, longevity, or just better health, you’re in good hands.